Regional ranking · Top 10
EuropeFashion & clothingTop 10 most followed fashion and clothing brands in Europe on Instagram.
Zara
@zara · 61.7M followers
01 Zara 61.7M02 Chanel 59.1M03 Louis Vuitton 55.1M04 Gucci 50.6M05 Dior 46.7M06 H&M 38.1M07 Prada 33.6M08 Dolce&Gabbana 29.9M09 Versace 28.6M10 Fendi 20.7M
About this ranking
These are the 10 most followed fashion and clothing brands in Europe on Instagram. Zara is No. 1 with 61.7M followers, followed by Chanel (59.1M) and Louis Vuitton (55.1M). The order is decided by followers alone, which we check on Instagram's official API.
- Who has the most Instagram followers among fashion and clothing brands in Europe?
- Zara (@zara) is No. 1 with 61.7M followers.
- Who completes the podium in Europe?
- After Zara come Chanel, with 59.1M, and Louis Vuitton, with 55.1M followers.
- How often is this ranking updated?
- Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.
Is your business missing?
Companies from any sector (gyms, restaurants, shops, hotels, clinics, schools, real estate agencies, teams...) can register for free. We check the account against Instagram's official API and, from 10,000 followers, it joins the Top 10 for its city, country and category.