Blog
The MVP journal
Trends, rising creators, athletes and growth marketing on Instagram. Every figure comes live from our rankings.
Rising · October 24, 2026
The new wave, creators and streamers making their mark on Instagram
MrBeast, Khaby Lame, iShowSpeed and the generation born on YouTube, TikTok and Twitch now compete with the usual stars. Who they are and why they grow.
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Marketing · October 24, 2026
How to grow on Instagram, what the fastest rising accounts do
Ten habits shared by the profiles growing fastest in our rankings, from formats to collaborations. A practical guide for creators, athletes and personal brands.
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Trends · October 24, 2026
The most followed people on Instagram in 2026
Cristiano Ronaldo is still the world's No. 1, but the podium hides a battle between football, music and the Kardashian clan. Here is the top 10 with verified numbers.
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Marketing · October 23, 2026
Influencer marketing, how to pick creators with data instead of gut feeling
Followers, niche, country and category. How to use the rankings to find the right creators for a campaign, and what to check before closing a deal.
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Athletes · October 23, 2026
The most followed athletes on Instagram, sport by sport
From football to boxing, MMA and basketball. Who leads each sport on Instagram, and why footballers play in a league of their own.
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Athletes · October 22, 2026
The Topuria effect, Spanish MMA takes over Instagram
Ilia Topuria has taken Spanish MMA somewhere it had never been. We look at the ranking of Spain's fighters and the new generation coming up behind him.
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Trends · October 21, 2026
The most followed Spaniards on Instagram
Footballers, a global pop star and a new generation of actors and creators. This is Spain's ranking with verified numbers.
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