The new wave, creators and streamers making their mark on Instagram
MrBeast, Khaby Lame, iShowSpeed and the generation born on YouTube, TikTok and Twitch now compete with the usual stars. Who they are and why they grow.
October 24, 2026 · MVP Rankings
For years, Instagram's top was the domain of footballers, singers and actors. That picture is changing: creators who were born on other platforms now hold spots that used to be unthinkable.
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MrBeast@mrbeast91.1M - 2
Khaby Lame@khaby0078M - 3
Virginia Fonseca@virginia56.9M - 4
Jannat Zubair Rahmani@jannatzubair2951.8M - 5
Syahrini@princessyahrini43.6M - 6
Charli D'Amelio@charlidamelio40.1M - 7
Kimberly Loaiza@kimberly.loaiza36.7M - 8Faisal Shaikh@mr_faisu_0734.1M
- 9
Luisito Comunica@luisitocomunica32.6M - 10
Juanpa Zurita@juanpazurita32.1M
From other platforms to Instagram
MrBeast (91.1M) built his audience on YouTube and has carried it over to Instagram. Khaby Lame (78M) went global with silent videos that work in any language, the best proof that visual humour needs no translation.
Streamers, the category pushing hardest
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iShowSpeed (Darren Watkins Jr.)@ishowspeed55M - 2
CarryMinati@carryminati21.3M - 3
PewDiePie@pewdiepie19.3M - 4
Kai Cenat@kaicenat17.6M - 5
Rubius@elrubiuswtf17.4M - 6
AuronPlay@auronplay16.7M - 7
Ibai Llanos@ibaillanos16.5M - 8
Nobru@nobru14.7M - 9Triggered Insaan@triggeredinsaan14.1M
- 10
KSI@ksi12.9M
In gaming, iShowSpeed (Darren Watkins Jr.) (55M) has become one of the phenomena of the decade, with streams followed by millions worldwide. In Spain, Rubius (17.4M), AuronPlay (16.7M) and Ibai Llanos (16.5M) show that the Spanish-language market carries its own weight.
What they have in common
- Native formats. They think vertical and first seconds, instead of adapting content from another medium.
- Community before reach. Their followers take part, comment and come back, and the algorithm rewards that.
- Several platforms at once. Each network feeds the others.
We will keep tracking who rises
We are storing the follower history of every verified profile. As soon as there is enough data, we will publish every week who gains the most followers, worldwide, by country and by category. Meanwhile, see the full digital creators ranking.