Skip to content
MVP
ES

Regional ranking · Top 50

Latin America

Top 50 most followed influencers in Latin America on Instagram.

AllAthletes 145MMA 26Boxing 17BJJ & Grappling 30Musicians & bands 110Actors 32Public figures 17Digital creators 20Models 8Entrepreneurs 2Beauty & cosmetics 2Gamers 8Comedians 5Chefs 3Politicians 10
  1. 1
    Foto de perfil de Lionel Messi
    Lionel Messi
    @leomessiArgentinaMiamiAthletes
    517.7M
    followers
  2. 2
    Neymar Jr
    @neymarjrBrazilSão PauloAthletes
    241.7M
    followers
  3. 3
    Shakira
    @shakiraColombiaMiamiMusicians & bands
    103.3M
    followers
  4. 4
    Ronaldinho
    @ronaldinhoBrazilRio de JaneiroAthletes
    81.2M
    followers
  5. 5
    Karol G
    @karolgColombiaMedellínMusicians & bands
    70.5M
    followers
  6. 6
    Marcelo
    @marcelotwelveBrazilRio de JaneiroAthletes
    67.4M
    followers
  7. 7
    Vinícius Júnior
    @vinijrBrazilMadridAthletes
    63.8M
    followers
  8. 8
    Maluma
    @malumaColombiaMedellínMusicians & bands
    63.7M
    followers
  9. 9
    Anitta
    @anittaBrazilRio de JaneiroMusicians & bands
    61.1M
    followers
  10. 10
    Virginia Fonseca
    @virginiaBrazilSão PauloDigital creators
    56.9M
    followers
  11. 11
    Paulo Dybala
    @paulodybalaArgentinaRomeAthletes
    56.4M
    followers
  12. 12
    Tata Werneck
    @tatawerneckBrazilRio de JaneiroComedians
    54.2M
    followers
  13. 13
    Bad Bunny
    @badbunnyprPuerto RicoSan JuanMusicians & bands
    53.2M
    followers
  14. 14
    Larissa Manoela
    @larissamanoelaBrazilSão PauloActors
    51.7M
    followers
  15. 15
    Daddy Yankee
    @daddyyankeePuerto RicoSan JuanMusicians & bands
    50.5M
    followers
  16. 16
    James Rodríguez
    @jamesrodriguez10ColombiaBogotáAthletes
    50.1M
    followers
  17. 17
    J Balvin
    @jbalvinColombiaMedellínMusicians & bands
    49.1M
    followers
  18. 18
    Bruna Marquezine
    @brunamarquezineBrazilRio de JaneiroActors
    43M
    followers
  19. 19
    Nicky Jam
    @nickyjamPuerto RicoMiamiMusicians & bands
    42.1M
    followers
  20. 20
    Antonela Roccuzzo
    @antonelaroccuzzoArgentinaRosarioPublic figures
    42M
    followers
  21. 21
    Marina Ruy Barbosa
    @marinaruybarbosaBrazilRio de JaneiroActors
    40M
    followers
  22. 22
    Wesley Safadão
    @wesleysafadaoBrazilFortalezaMusicians & bands
    39.8M
    followers
  23. 23
    Paolla Oliveira
    @paollaoliveirarealBrazilRio de JaneiroActors
    38.2M
    followers
  24. 24
    Anuel AA
    @anuelPuerto RicoSan JuanMusicians & bands
    37.3M
    followers
  25. 25
    Luan Santana
    @luansantanaBrazilSão PauloMusicians & bands
    36.9M
    followers
  26. 26
    Kimberly Loaiza
    @kimberly.loaizaMexicoMexico CityDigital creators
    36.7M
    followers
  27. 27
    Ivete Sangalo
    @ivetesangaloBrazilSalvadorMusicians & bands
    36.2M
    followers
  28. 28
    Sofía Vergara
    @sofiavergaraColombiaLos AngelesActors
    35.8M
    followers
  29. 29
    Dani Alves
    @danialvesBrazilBarcelonaAthletes
    34.1M
    followers
  30. 30
    Luisito Comunica
    @luisitocomunicaMexicoMexico CityDigital creators
    32.6M
    followers
  31. 31
    Juanpa Zurita
    @juanpazuritaMexicoMexico CityDigital creators
    32.1M
    followers
  32. 32
    Danna Paola
    @dannaMexicoMexico CityMusicians & bands
    30.9M
    followers
  33. 33
    Ludmilla
    @ludmillaBrazilRio de JaneiroMusicians & bands
    30M
    followers
  34. 34
    Sabrina Sato
    @sabrinasatoBrazilSão PauloPublic figures
    29.7M
    followers
  35. 35
    Salma Hayek
    @salmahayekMexicoLos AngelesActors
    29.2M
    followers
  36. 36
    Ronaldo Nazário
    @ronaldoBrazilMadridAthletes
    29.1M
    followers
  37. 37
    Kaká
    @kakaBrazilSão PauloAthletes
    28.5M
    followers
  38. 38
    Camilo
    @camiloColombiaMiamiMusicians & bands
    28M
    followers
  39. 39
    Sebastián Yatra
    @sebastianyatraColombiaMiamiMusicians & bands
    28M
    followers
  40. 40
    Giovanna Ewbank
    @gioewbankBrazilRio de JaneiroPublic figures
    27.9M
    followers
  41. 41
    Juliette
    @julietteBrazilRio de JaneiroMusicians & bands
    27.8M
    followers
  42. 42
    Sergio Agüero
    @kunagueroArgentinaBuenos AiresAthletes
    27.5M
    followers
  43. 43
    Jair Bolsonaro
    @jairmessiasbolsonaroBrazilBrasíliaPoliticians
    26.7M
    followers
  44. 44
    Ángel Di María
    @angeldimariajmArgentinaRosarioAthletes
    26.4M
    followers
  45. 45
    Nikolas Ferreira
    @nikolasferreiradmBrazilBelo HorizontePoliticians
    25.2M
    followers
  46. 46
    Claudia Leitte
    @claudialeitteBrazilRio de JaneiroMusicians & bands
    24.3M
    followers
  47. 47
    Rodrygo
    @rodrygogoesBrazilMadridAthletes
    24M
    followers
  48. 48
    Endrick
    @endrickBrazilMadridAthletes
    23.5M
    followers
  49. 49
    Greeicy
    @greeicyColombiaBogotáMusicians & bands
    23.5M
    followers
  50. 50
    Carmen Villalobos
    @cvillalobossColombiaBogotáActors
    23.1M
    followers

About this ranking

These are the 50 most followed influencers in Latin America on Instagram. Lionel Messi is No. 1 with 517.7M followers, followed by Neymar Jr (241.7M) and Shakira (103.3M). The order is decided by followers alone, which we check on Instagram's official API.

Who has the most Instagram followers among influencers in Latin America?
Lionel Messi (@leomessi) is No. 1 with 517.7M followers.
Who completes the podium in Latin America?
After Lionel Messi come Neymar Jr, with 241.7M, and Shakira, with 103.3M followers.
How often is this ranking updated?
Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.