World ranking · Top 10
WorldCosmetics & beautyTop 10 most followed beauty and cosmetics brands in the world on Instagram.
No. 1
Huda Beauty
@hudabeauty · 56.2M followers
01 Huda Beauty 56.2M02 Kylie Cosmetics 23.8M03 MAC Cosmetics 23.4M04 Sephora 22.8M05 Anastasia Beverly Hills 17.8M06 NYX Professional Makeup 14.1M07 O Boticário 13.5M08 Fenty Beauty 13.4M09 L'Oréal Paris 12.4M10 Charlotte Tilbury 7.6M
About this ranking
These are the 10 most followed beauty and cosmetics brands in the world on Instagram. Huda Beauty is No. 1 with 56.2M followers, followed by Kylie Cosmetics (23.8M) and MAC Cosmetics (23.4M). The order is decided by followers alone, which we check on Instagram's official API.
- Who has the most Instagram followers among beauty and cosmetics brands in the world?
- Huda Beauty (@hudabeauty) is No. 1 with 56.2M followers.
- Who completes the podium in the world?
- After Huda Beauty come Kylie Cosmetics, with 23.8M, and MAC Cosmetics, with 23.4M followers.
- How often is this ranking updated?
- Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.
Is your business missing?
Companies from any sector (gyms, restaurants, shops, hotels, clinics, schools, real estate agencies, teams...) can register for free. We check the account against Instagram's official API and, from 10,000 followers, it joins the Top 10 for its city, country and category.