Who has the most Instagram followers among beauty creators in the world?

Huda Kattan (@hudabeauty) is No. 1 with 56.2M followers.

Who completes the podium in the world?

After Huda Kattan come Bretman Rock, with 19M, and James Charles, with 18.6M followers.

How often is this ranking updated?

Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.

World ranking · Top 50

WorldBeauty & cosmetics

Top 50 most followed beauty creators in the world on Instagram.

All Athletes 736 MMA 188 Boxing 133 Kickboxing & Muay Thai 12 BJJ & Grappling 67 Musicians & bands 447 Actors 329 Public figures 89 Digital creators 156 Models 67 Entrepreneurs 13 Beauty & cosmetics 19 Gamers 59 Comedians 61 Chefs 20 Fitness 26 Politicians 45

1
Huda Kattan
@hudabeautyUnited Arab Emirates Dubai
56.2M
followers
2
Bretman Rock
@bretmanrockUnited States Los Angeles
19M
followers
3
James Charles
@jamescharlesUnited States Los Angeles
18.6M
followers
4
NikkieTutorials
@nikkietutorialsNetherlands Amsterdam
18.5M
followers
5
Yuya
@yuyacstMexico Mexico City
15.4M
followers
6
Mario Dedivanovic
@makeupbymarioUnited States New York
13.9M
followers
7
Jeffree Star
@jeffreestarUnited States Los Angeles
12.7M
followers
8
Camila Coelho
@camilacoelhoBrazil Miami
10.4M
followers
9
Dr. Mostafa Osama
@dr.mostafaosamaEgypt Cairo
7.7M
followers
10
Tasya Farasya
@tasyafarasyaIndonesia Jakarta
7.4M
followers
11
EnjoyPhoenix
@enjoyphoenixFrance Paris
5.6M
followers
12
Patrick Starrr
@patrickstarrrUnited States Los Angeles
4.2M
followers
13
Desi Perkins
@desiperkinsUnited States Los Angeles
4M
followers
14
Mona Kattan
@monakattanUnited Arab Emirates Dubai
3.8M
followers
15
Linn Lowes
@linnlowesSweden Stockholm
3.2M
followers
16
Komal Pandey
@komalpandeyofficialIndia Mumbai
2.1M
followers
17
Jackie Aina
@jackieainaUnited States
1.9M
followers
18
Duygu Özaslan
@duyguozaslanTurkey Istanbul
1.9M
followers
19
Monica Geuze
@monicageuzeNetherlands Amsterdam
1.6M
followers

About this ranking

These are the 19 most followed beauty creators in the world on Instagram. Huda Kattan is No. 1 with 56.2M followers, followed by Bretman Rock (19M) and James Charles (18.6M). The order is decided by followers alone, which we check on Instagram's official API.

Who has the most Instagram followers among beauty creators in the world?: Huda Kattan (@hudabeauty) is No. 1 with 56.2M followers.
Who completes the podium in the world?: After Huda Kattan come Bretman Rock, with 19M, and James Charles, with 18.6M followers.
How often is this ranking updated?: Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.