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MVP Rankings
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World ranking · Top 50

WorldCompanies & brandsTop 50 most followed companies and brands in the world on Instagram.

Instagram
No. 1

Instagram

@instagram · 686.5M followers

01 Instagram 686.5M02 Nike 290.9M03 National Geographic 268.3M04 Real Madrid C.F. 181.4M05 FC Barcelona 149.3M06 UEFA Champions League 120.8M07 NASA 104.4M08 NBA 87.9M09 Premier League 80.5M10 433 79.6M11 Victoria's Secret 79.5M12 Paris Saint-Germain 67.6M13 FIFA World Cup 67.1M14 Manchester United 66.1M15 Marvel 65.2M
AllAthletes 1481Footballers 378Basketball 43Tennis 77Cricket 32MMA 264Boxing 416BJJ & Grappling 57Musicians & bands 516Actors 406Public figures 92Journalists 78Digital creators 141Lifestyle 88Models 87Entrepreneurs 34Gamers 123Comedians 79Food & chefs 115Fitness 34Politicians 57
  1. 1
    Instagram
    Instagram
    @instagramUnited States
    686.5M
    followers
  2. 2
    Nike
    Nike
    @nikeUnited States
    290.9M
    followers
  3. 3
    National Geographic
    National Geographic
    @natgeoUnited StatesWashington
    268.3M
    followers
  4. 4
    Real Madrid C.F.
    Real Madrid C.F.
    @realmadridSpainMadrid
    181.4M
    followers
  5. 5
    FC Barcelona
    FC Barcelona
    @fcbarcelonaSpainBarcelona
    149.3M
    followers
  6. 6
    UEFA Champions League
    UEFA Champions League
    @championsleagueSwitzerland
    120.8M
    followers
  7. 7
    NASA
    NASA
    @nasaUnited StatesWashington
    104.4M
    followers
  8. 8
    NBA
    NBA
    @nbaUnited StatesNew York
    87.9M
    followers
  9. 9
    Premier League
    Premier League
    @premierleagueUnited KingdomLondon
    80.5M
    followers
  10. 10
    433
    433
    @433NetherlandsAmsterdam
    79.6M
    followers
  11. 11
    Victoria's Secret
    Victoria's Secret
    @victoriassecretUnited StatesNew York
    79.5M
    followers
  12. 12
    Paris Saint-Germain
    Paris Saint-Germain
    @psgFranceParis
    67.6M
    followers
  13. 13
    FIFA World Cup
    FIFA World Cup
    @fifaworldcupSwitzerland
    67.1M
    followers
  14. 14
    Manchester United
    Manchester United
    @manutdUnited KingdomManchester
    66.1M
    followers
  15. 15
    Marvel
    Marvel
    @marvelUnited States
    65.2M
    followers
  16. 16
    Zara
    Zara
    @zaraSpain
    61.7M
    followers
  17. 17
    Chanel
    Chanel
    @chanelofficialFranceParis
    59.1M
    followers
  18. 18
    Juventus
    Juventus
    @juventusItalyTurin
    59M
    followers
  19. 19
    Manchester City
    Manchester City
    @mancityUnited KingdomManchester
    57.1M
    followers
  20. 20
    Huda Beauty
    @hudabeautyUnited Arab EmiratesDubai
    56.2M
    followers
  21. 21
    LaLiga
    LaLiga
    @laligaSpainMadrid
    55.7M
    followers
  22. 22
    Louis Vuitton
    Louis Vuitton
    @louisvuittonFranceParis
    55.1M
    followers
  23. 23
    Vogue
    Vogue
    @voguemagazineUnited StatesNew York
    52.1M
    followers
  24. 24
    House of Highlights
    House of Highlights
    @houseofhighlightsUnited StatesNew York
    51M
    followers
  25. 25
    UFC
    UFC
    @ufcUnited StatesLas Vegas
    50.9M
    followers
  26. 26
    Gucci
    Gucci
    @gucciItalyFlorence
    50.6M
    followers
  27. 27
    Liverpool FC
    Liverpool FC
    @liverpoolfcUnited KingdomLiverpool
    48.3M
    followers
  28. 28
    Dior
    Dior
    @diorFranceParis
    46.7M
    followers
  29. 29
    FC Bayern München
    FC Bayern München
    @fcbayernGermanyMunich
    45.8M
    followers
  30. 30
    Formula 1
    Formula 1
    @f1United KingdomLondon
    44.5M
    followers
  31. 31
    BMW
    BMW
    @bmwGermanyMunich
    44.4M
    followers
  32. 32
    Chelsea FC
    Chelsea FC
    @chelseafcUnited KingdomLondon
    44.4M
    followers
  33. 33
    WorldStarHipHop
    WorldStarHipHop
    @worldstarUnited StatesNew York
    43.5M
    followers
  34. 34
    Netflix
    Netflix
    @netflixUnited States
    42.6M
    followers
  35. 35
    SHEIN
    SHEIN
    @sheinofficialSingapore
    42.1M
    followers
  36. 36
    Disney
    Disney
    @disneyUnited States
    40.1M
    followers
  37. 37
    Mercedes-Benz
    Mercedes-Benz
    @mercedesbenzGermanyStuttgart
    39.1M
    followers
  38. 38
    SportsCenter
    SportsCenter
    @sportscenterUnited States
    39.1M
    followers
  39. 39
    Team India (BCCI)
    Team India (BCCI)
    @indiancricketteamIndiaMumbai
    38.9M
    followers
  40. 40
    Marvel Studios
    Marvel Studios
    @marvelstudiosUnited States
    38.5M
    followers
  41. 41
    Apple
    Apple
    @appleUnited States
    38.1M
    followers
  42. 42
    H&M
    H&M
    @hmSwedenStockholm
    38.1M
    followers
  43. 43
    Lamborghini
    Lamborghini
    @lamborghiniItaly
    36.4M
    followers
  44. 44
    WWE
    WWE
    @wweUnited States
    35.4M
    followers
  45. 45
    Red Bull
    Red Bull
    @redbullAustria
    34.2M
    followers
  46. 46
    Porsche
    Porsche
    @porscheGermanyStuttgart
    33.7M
    followers
  47. 47
    Prada
    Prada
    @pradaItalyMilan
    33.6M
    followers
  48. 48
    NFL
    NFL
    @nflUnited StatesNew York
    32.9M
    followers
  49. 49
    PlayStation
    PlayStation
    @playstationJapanTokyo
    32.8M
    followers
  50. 50
    Arsenal
    Arsenal
    @arsenalUnited KingdomLondon
    32.5M
    followers

About this ranking

These are the 50 most followed companies and brands in the world on Instagram. Instagram is No. 1 with 686.5M followers, followed by Nike (290.9M) and National Geographic (268.3M). The order is decided by followers alone, which we check on Instagram's official API.

Who has the most Instagram followers among companies and brands in the world?
Instagram (@instagram) is No. 1 with 686.5M followers.
Who completes the podium in the world?
After Instagram come Nike, with 290.9M, and National Geographic, with 268.3M followers.
How often is this ranking updated?
Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.