Who has the most Instagram followers among lifestyle influencers in the world?

Virginia Fonseca (@virginia) is No. 1 with 56.9M followers.

Who completes the podium in the world?

After Virginia Fonseca come Chiara Ferragni, with 27.2M, and Jade Picon, with 20.6M followers.

How often is this ranking updated?

Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.

World ranking · Top 50

WorldLifestyleTop 50 most followed lifestyle influencers in the world on Instagram.

No. 1

Virginia Fonseca

@virginia · 56.9M followers

Photo: Edilson Rodrigues/Agência Senado, CC BY 2.0, Wikimedia Commons

01 Virginia Fonseca 56.9M02 Chiara Ferragni 27.2M03 Jade Picon 20.6M04 Flavia Pavanelli 17.2M05 Bruna Biancardi 16.6M06 Emma Chamberlain 14M07 Ignacia Antonia 10.3M08 Nah Cardoso 10.1M09 Léa Elui 10.1M10 Wisdom Kaye 9M11 Couture to the Max (Max Alexander) 8.8M12 Molly-Mae Hague 8.7M13 Mirela Janis 8.7M14 Zoe Sugg 8.6M15 Olivia Palermo 7.8M

1
Virginia Fonseca
@virginia Brazil São Paulo
56.9M
followers
2
Chiara Ferragni
@chiaraferragni ItalyMilan
27.2M
followers
3
Jade Picon
@jadepicon Brazil São Paulo
20.6M
followers
4
Flavia Pavanelli
@flaviapavanelli Brazil São Paulo
17.2M
followers
5
Bruna Biancardi
@brunabiancardi Brazil São Paulo
16.6M
followers
6
Emma Chamberlain
@emmachamberlain United States Los Angeles
14M
followers
7
Ignacia Antonia
@ignaciaa_antoniaChile
10.3M
followers
8
Nah Cardoso
@nahcardoso Brazil São Paulo
10.1M
followers
9
Léa Elui
@leaelui France Paris
10.1M
followers
10
Wisdom Kaye
@wisdm United States
9M
followers
11
Couture to the Max (Max Alexander)
@couture.to.the.max United States
8.8M
followers
12
Molly-Mae Hague
@mollymae United Kingdom London
8.7M
followers
13
Mirela Janis
@mirelajanis Brazil
8.7M
followers
14
Zoe Sugg
@zoesugg United KingdomBrighton
8.6M
followers
15
Olivia Palermo
@oliviapalermo United States New York
7.8M
followers
16
Karen Wazen
@karenwazenLebanonDubai
7.8M
followers
17
Julie Sariñana
@sincerelyjules United States Los Angeles
7.3M
followers
18
Negin Mirsalehi
@negin_mirsalehi Netherlands
6.9M
followers
19
Dagi Bee
@dagibee GermanyBerlin
6.5M
followers
20
Thaynara OG
@thaynaraog Brazil
5.6M
followers
21
Caroline Receveur
@carolinereceveur France Paris
5.4M
followers
22
Alix Earle
@alix_earle United States
5M
manual count
23
Léna Mahfouf
@lenamahfouf France Paris
4.9M
followers
24
Leonie Hanne
@leoniehanne Germany
4.7M
followers
25
Maura Higgins
@maurahigginsIreland
4.5M
followers
26
Valentina Ferragni
@valentinaferragni ItalyMilan
4.3M
followers
27
Chiara Biasi
@chiarabiasi ItalyMilan
4.2M
followers
28
Nathalie Odzierejko
@natoogram France Paris
3.9M
followers
29
Marta Díaz
@martaa_diiaz SpainSeville
3.7M
followers
30
Stéphanie Durant
@stephaniedurant France Paris
3.6M
followers
31
Natasha Oakley
@tashoakley AustraliaSydney
3.4M
followers
32
Dulceida
@dulceida Spain Barcelona
3.4M
followers
33
María Pombo
@mariapombo Spain Madrid
3.4M
followers
34
Seyma Subasi
@seymasubasi Turkey Istanbul
2.6M
followers
35
Rocío Osorno
@rocioosorno SpainSeville
2.5M
followers
36
Nicole Warne
@nicolewarne AustraliaSydney
2.2M
followers
37
Whitney Leavitt
@whitleavitt United States
2.2M
followers
38
Xenia Adonts
@xeniaadonts Germany
2.1M
followers
39
Laura Lempika
@lauralempika France Paris
2M
followers
40
Laura Escanes
@lauraescanes Spain Barcelona
2M
followers
41
Pia Muehlenbeck
@piamuehlenbeck AustraliaSydney
1.9M
followers
42
Lauren Bullen
@gypsea_lust AustraliaSydney
1.9M
followers
43
Kenza Zouiten
@kenzas Sweden Stockholm
1.8M
followers
44
Paula Gonu
@paulagonu Spain Madrid
1.7M
followers
45
Saffron Barker
@saffronbarker United KingdomBrighton
1.7M
followers
46
Mikky Kiemeney
@mikkykiemeney Netherlands Amsterdam
1.7M
followers
47
Gala González
@galagonzalez Spain
1.7M
followers
48
Aurelie Dotremont
@aureliedotremontBelgium
1.5M
followers
49
Bianca Ingrosso
@biancaingrosso Sweden Stockholm
1.4M
followers
50
Pernille Teisbæk
@pernilleteisbaekDenmark
1.4M
followers

About this ranking

These are the 50 most followed lifestyle influencers in the world on Instagram. Virginia Fonseca is No. 1 with 56.9M followers, followed by Chiara Ferragni (27.2M) and Jade Picon (20.6M). The order is decided by followers alone, which we check on Instagram's official API.

Who has the most Instagram followers among lifestyle influencers in the world?: Virginia Fonseca (@virginia) is No. 1 with 56.9M followers.
Who completes the podium in the world?: After Virginia Fonseca come Chiara Ferragni, with 27.2M, and Jade Picon, with 20.6M followers.
How often is this ranking updated?: Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.