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MVP Rankings

Regional ranking · Top 50

EuropeLifestyleTop 50 most followed lifestyle influencers in Europe on Instagram.

Chiara Ferragni
No. 1

Chiara Ferragni

@chiaraferragni · 27.2M followers

Photo: Pedro J Pacheco, CC BY-SA 4.0, Wikimedia Commons

01 Chiara Ferragni 27.2M02 Léa Elui 10.1M03 Molly-Mae Hague 8.7M04 Zoe Sugg 8.6M05 Negin Mirsalehi 6.9M06 Dagi Bee 6.5M07 Caroline Receveur 5.4M08 Léna Mahfouf 4.9M09 Leonie Hanne 4.7M10 Maura Higgins 4.5M11 Valentina Ferragni 4.3M12 Chiara Biasi 4.2M13 Nathalie Odzierejko 3.9M14 Marta Díaz 3.7M15 Stéphanie Durant 3.6M
  1. 4
    8.6M
    followers
  2. 6
    6.5M
    followers
  3. 10
    4.5M
    followers
  4. 14
    3.7M
    followers
  5. 19
    2.5M
    followers
  6. 28
    1.5M
    followers
  7. 30
    1.4M
    followers

About this ranking

These are the 50 most followed lifestyle influencers in Europe on Instagram. Chiara Ferragni is No. 1 with 27.2M followers, followed by Léa Elui (10.1M) and Molly-Mae Hague (8.7M). The order is decided by followers alone, which we check on Instagram's official API.

Who has the most Instagram followers among lifestyle influencers in Europe?
Chiara Ferragni (@chiaraferragni) is No. 1 with 27.2M followers.
Who completes the podium in Europe?
After Chiara Ferragni come Léa Elui, with 10.1M, and Molly-Mae Hague, with 8.7M followers.
How often is this ranking updated?
Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.