World ranking · Top 10
WorldFashion & clothingTop 10 most followed fashion and clothing brands in the world on Instagram.
Victoria's Secret
@victoriassecret · 79.5M followers
01 Victoria's Secret 79.5M02 Zara 61.7M03 Chanel 59.1M04 Louis Vuitton 55.1M05 Gucci 50.6M06 Dior 46.7M07 SHEIN 42.1M08 H&M 38.1M09 Prada 33.6M10 Dolce&Gabbana 29.9M
About this ranking
These are the 10 most followed fashion and clothing brands in the world on Instagram. Victoria's Secret is No. 1 with 79.5M followers, followed by Zara (61.7M) and Chanel (59.1M). The order is decided by followers alone, which we check on Instagram's official API.
- Who has the most Instagram followers among fashion and clothing brands in the world?
- Victoria's Secret (@victoriassecret) is No. 1 with 79.5M followers.
- Who completes the podium in the world?
- After Victoria's Secret come Zara, with 61.7M, and Chanel, with 59.1M followers.
- How often is this ranking updated?
- Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.
Is your business missing?
Companies from any sector (gyms, restaurants, shops, hotels, clinics, schools, real estate agencies, teams...) can register for free. We check the account against Instagram's official API and, from 10,000 followers, it joins the Top 10 for its city, country and category.