Who has the most Instagram followers among sports and fitness brands in the world?

Nike (@nike) is No. 1 with 290.9M followers.

Who completes the podium in the world?

After Nike come adidas, with 29.8M, and Jordan, with 25.7M followers.

How often is this ranking updated?

Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.

World ranking · Top 10

WorldSports & fitness brandsTop 10 most followed sports and fitness brands in the world on Instagram.

No. 1

Nike

@nike · 290.9M followers

01 Nike 290.9M02 adidas 29.8M03 Jordan 25.7M04 PUMA 12.9M05 New Balance 9.4M06 Gymshark 8.7M07 Under Armour 8.1M08 lululemon 5.9M09 Reebok 4.4M10 ASICS 1.5M

Businesses Companies & brands 552 Gyms 100 Martial arts gyms 21 Yoga studios 16 Restaurants & fast food 36 Sports teams 92 Fashion & clothing 68 Cosmetics & beauty 16 Supermarkets & food 10 Technology & electronics 10 Automotive 24 Sports & fitness brands 10 Entertainment & streaming 28

1
Nike
@nike United StatesPortland
290.9M
followers
2
adidas
@adidas GermanyNuremberg
29.8M
followers
3
Jordan
@jumpman23 United StatesPortland
25.7M
followers
4
PUMA
@puma GermanyNuremberg
12.9M
followers
5
New Balance
@newbalance United StatesBoston
9.4M
followers
6
Gymshark
@gymshark United KingdomBirmingham
8.7M
followers
7
Under Armour
@underarmour United StatesBaltimore
8.1M
followers
8
lululemon
@lululemon CanadaVancouver
5.9M
followers
9
Reebok
@reebok United StatesBoston
4.4M
followers
10
ASICS
@asics Japan
1.5M
followers

About this ranking

These are the 10 most followed sports and fitness brands in the world on Instagram. Nike is No. 1 with 290.9M followers, followed by adidas (29.8M) and Jordan (25.7M). The order is decided by followers alone, which we check on Instagram's official API.

Who has the most Instagram followers among sports and fitness brands in the world?: Nike (@nike) is No. 1 with 290.9M followers.
Who completes the podium in the world?: After Nike come adidas, with 29.8M, and Jordan, with 25.7M followers.
How often is this ranking updated?: Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.

Is your business missing?

Companies from any sector (gyms, restaurants, shops, hotels, clinics, schools, real estate agencies, teams...) can register for free. We check the account against Instagram's official API and, from 10,000 followers, it joins the Top 10 for its city, country and category.