Who has the most Instagram followers among entertainment and streaming brands in the world?

Marvel (@marvel) is No. 1 with 65.2M followers.

Who completes the podium in the world?

After Marvel come Netflix, with 42.6M, and Disney, with 40.1M followers.

How often is this ranking updated?

Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.

World ranking · Top 10

WorldEntertainment & streamingTop 10 most followed entertainment and streaming brands in the world on Instagram.

No. 1

Marvel

@marvel · 65.2M followers

01 Marvel 65.2M02 Netflix 42.6M03 Disney 40.1M04 Marvel Studios 38.5M05 WWE 35.4M06 YouTube 30.4M07 MTV 21.2M08 TV Globo 19.4M09 Star Wars 17.1M10 Spotify 14.6M

Businesses Companies & brands 552 Gyms 100 Martial arts gyms 21 Yoga studios 16 Restaurants & fast food 36 Sports teams 92 Fashion & clothing 68 Cosmetics & beauty 16 Supermarkets & food 10 Technology & electronics 10 Automotive 24 Sports & fitness brands 10 Entertainment & streaming 28

1
Marvel
@marvel United States New York
65.2M
followers
2
Netflix
@netflix United States Los Angeles
42.6M
followers
3
Disney
@disney United States Los Angeles
40.1M
followers
4
Marvel Studios
@marvelstudios United States Los Angeles
38.5M
followers
5
WWE
@wwe United States New York
35.4M
followers
6
YouTube
@youtube United StatesSan Francisco
30.4M
followers
7
MTV
@mtv United States New York
21.2M
followers
8
TV Globo
@tvglobo Brazil Rio de Janeiro
19.4M
followers
9
Star Wars
@starwars United StatesSan Francisco
17.1M
followers
10
Spotify
@spotify Sweden Stockholm
14.6M
followers

About this ranking

These are the 10 most followed entertainment and streaming brands in the world on Instagram. Marvel is No. 1 with 65.2M followers, followed by Netflix (42.6M) and Disney (40.1M). The order is decided by followers alone, which we check on Instagram's official API.

Who has the most Instagram followers among entertainment and streaming brands in the world?: Marvel (@marvel) is No. 1 with 65.2M followers.
Who completes the podium in the world?: After Marvel come Netflix, with 42.6M, and Disney, with 40.1M followers.
How often is this ranking updated?: Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.

Is your business missing?

Companies from any sector (gyms, restaurants, shops, hotels, clinics, schools, real estate agencies, teams...) can register for free. We check the account against Instagram's official API and, from 10,000 followers, it joins the Top 10 for its city, country and category.