Who has the most Instagram followers among public figures in Brazil?

Sabrina Sato (@sabrinasato) is No. 1 with 29.7M followers.

Who completes the podium in Brazil?

After Sabrina Sato come Giovanna Ewbank, with 27.9M, and Luciano Huck, with 23M followers.

How often is this ranking updated?

Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.

National ranking · Top 50

BrazilPublic figures

Top 50 most followed public figures in Brazil on Instagram.

All Athletes 74 MMA 21 Boxing 4 BJJ & Grappling 29 Musicians & bands 12 Actors 4 Public figures 5 Digital creators 4 Models 4 Entrepreneurs 1 Beauty & cosmetics 1 Gamers 3 Comedians 2 Chefs 2 Politicians 4

1
Sabrina Sato
@sabrinasatoBrazil São Paulo
29.7M
followers
2
Giovanna Ewbank
@gioewbankBrazil Rio de Janeiro
27.9M
followers
3
Luciano Huck
@lucianohuckBrazil São Paulo
23M
followers
4
Gil do Vigor
@gildovigorBrazil Recife
15.6M
followers
5
Xuxa
@xuxameneghelBrazil Rio de Janeiro
13.4M
followers

About this ranking

These are the 5 most followed public figures in Brazil on Instagram. Sabrina Sato is No. 1 with 29.7M followers, followed by Giovanna Ewbank (27.9M) and Luciano Huck (23M). The order is decided by followers alone, which we check on Instagram's official API.

Who has the most Instagram followers among public figures in Brazil?: Sabrina Sato (@sabrinasato) is No. 1 with 29.7M followers.
Who completes the podium in Brazil?: After Sabrina Sato come Giovanna Ewbank, with 27.9M, and Luciano Huck, with 23M followers.
How often is this ranking updated?: Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.