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National ranking · Top 50

United StatesBeauty & cosmetics

Top 50 most followed beauty creators in United States on Instagram.

About this ranking

These are the 7 most followed beauty creators in United States on Instagram. Bretman Rock is No. 1 with 19M followers, followed by James Charles (18.6M) and Mario Dedivanovic (13.9M). The order is decided by followers alone, which we check on Instagram's official API.

Who has the most Instagram followers among beauty creators in United States?
Bretman Rock (@bretmanrock) is No. 1 with 19M followers.
Who completes the podium in United States?
After Bretman Rock come James Charles, with 18.6M, and Mario Dedivanovic, with 13.9M followers.
How often is this ranking updated?
Figures are pulled from Instagram's official API in batches twice a day: no profile has data older than a week.